Pens for women. Marketing fail!

This has made me laugh really hard. It’s mainly because of the fabulous reviews that people have posted about it. But you have to wonder, what possessed BIC’s marketing execs to come up with this stupid idea???

Link: BIC For Her Amber Medium Ballpoint Pen (Box of 12)

Sample reviews:

Most Helpful Customer Reviews

1.0 out of 5 stars No good for man hands 16 Aug 2012
I bought this pen (in error, evidently) to write my reports of each day’s tree felling activities in my job as a lumberjack. It is no good. It slips from between my calloused, gnarly fingers like a gossamer thread gently descending to earth between two giant redwood trunks.
1.0 out of 5 stars Insufficent 28 Aug 2012
Normally I only use pens designed and created for real men, in colours appropriate to such instruments of masculinity – black like my chest hair or blue like the steely glint of my eyes, or the metallic paintwork of my convertible Mustang sportscar. Imagine then the situation I found myself in when, upon taking delivery of another shipment of motorbike parts and footballs, I reached for and grasped not my normal BIC pen, but a `BIC for Her Amber Medium Ballpoint Pen’ (evidently ordered by my well-meaning, but ill-informed girlfriend whilst my back was turned). I knew something was wrong when I had to physically restrain my hands, gnarled and worn from a lifetime of rock-climbing and shark wrestling, from crushing the fragile implement like a Faberge egg. Things only went downhill from there.
Normally my hand writing is defined and strong, as if chiselled in granite by the Greek gods themselves, however upon signing my name I noticed that my signature was uncharacteristically meandering and looping. More worryingly the dots above the I’s manifested themselves as hearts, and I found myself finishing off the signature with a smiley face and kisses. Obviously I had no choice but to challenge the delivery man to a gun fight on the rim of an erupting volcano in order to reassert my dominance. Had I not won this honourable duel this particular mistake might have resulted in a situation that no amount of expensive single malt whiskey and Cuban cigars could banish. I leave this review here as a warning to all men about the dangers of using this particular device, and suffice-it-to-say will return to signing my name with a nail gun as normal.

5.0 out of 5 stars Revolutionary article – must buy! 20 Aug 2012
By jonny
This pen is great. I bought it for all my female friends and relatives. It enabled them, finally, to write things (although they may not yet know to do so on paper; but you can only expect so much, really). I thought they were just a bit slow.

My mother, a hard-working woman who raised twelve kids single-handedly whilst doing all the ironing (as nature intended), was furtively abashed by her illiteracy. Long would she gaze upon her husband and sons’ scrawlings and would dedicate five minutes a day (which she really should have spent making sandwiches) to pray that one day she would be granted the ability to create such scribbles of her own. She’s still a little slow on the uptake, but this product has definitely helped start the ball rolling. We tried to give her men’s pens but she used to rip the cartridges out and drink the ink. Typical woman.

Anyway, it’s good that BIC are finally doing something to aid the plight of women. Hopefully a range of ‘for her’ paperclips is on the horizon – my wife has an awful time keeping her recipes together.

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